I read a post on a blog I follow about Christian Media. Often... well very often... okay, so most of the time Christian attempts at media are lame, low budget, and third rate (which is probably too good a term to describe most of it). What few high budget attempts have been made have often been too concerned with getting a message across to actually contain any elements of a story. This is sad, and non-christians see right through it. Anyone, whether they've spent time in a church or not, can spot a sermon a mile away no matter how you dress it up.
I suggest this; there should be no such thing as christian media and there IS no such thing as secular media. That's because there's no such things as a secular world. There is only the world, the one, the way God created it, and all beings on earth are God's creation the same as christians. So if God as created all, then all that is created by God's creation is worship unto him. Using the gifts God gives you glorifies Him whether it says Jesus and quotes scripture or not.
Now I am certainly not suggesting that pornography or gangster rap or whatever is worship and God is pleased with it. There is evil in the world that has been created by man. So maybe my word choice was wrong but it made my point. Simply using God's gifts is pleasing to God.
I once heard Bob Kilpatrick, author of the classic worship song Lord Be Glorified, ("in my life Lord, be glorified, be glorified") say something in a music class in college that changed my view of Christian media forever. He said,
"Don't let the Christianity of your music [or any media] be that it says 'Jesus.' Let the Christianity of your [media] be that you do whatever you do from the perspective of a christian, which, if you are a Christian, should be natural."
So if you write love songs, write about love from a Godly perspective. If you write sad songs, write great sad songs like those in Lamentations and Psalms. If you write fiction novels, write great fiction. If you make movies, make great movies (and forget about the MPAA ratings. Some of the greatest movies with the most solid values and messages have been R rated). Whatever you do well, do it to the best of your ability as unto God and not man.